WHO ARE WE?
WE are BLADERZ.
WE are ENDURERS.
WE are PEOPLE.
There was a time when we were athletes looking for sports formats that could offer new challenges and new experiences.
We moved all around Europe to face challenges that could be live up to our expectations: France, Spain, Scotland, Iceland and so much more.
We started to take part in those events that now are identified as “endurance events”. The problem was the fact that despite we faced events with an always different duration, in different locations and with a different staff managing them, the results where the same on all occasions.
WE WERE EXTREMELY DISSATISFIED. EVENT AFTER EVENT WE KNEW THAT SOMETHING WAS MISSING.
But let’s take few steps back and think together.
You have to understand that a generic endurance event – also the ones organized by high titled brands – is by definition an event that is composed by incessant physical and mental challenges with a more or less precise number of hours of duration.
The point was that these were nothing more but that. Frequently there was a lack of logic. You paid (TOO MUCH), you sweated (SO GREAT), you swore (ENOUGH) and you came back home. Stop. The day after you did not remember what you did or with who.
You just did a medley of exhausting group workouts without meaning, interchanged with other questionable challenges without any real purpose.
Very expensive events that did not give you anything, and I’m not only talking about the point of view of material stuff, but above all I’m talking about the point of view of the experiences that such a thing should necessarily have left you.
WE WERE LOOKING FOR SOMETHING THAT DIDN’T EXIST.
It was the end of august 2017. We took part in one of the longest and exhausting challenge: more than 60 hours, where only 20% of the participants reached the finish line. We were sat on a bench and we were trying to emptying our minds.
We start to think that this kind of challenges could have been an incredibly valuable instrument if developed and managed in the right way.
The idea to change things was quickly growing up.
We began to be noticed for our capabilities in this type of challenges and a big company suggested us to bring this new format in Italy, a still virgin country.
In this moment arises an ITALIAN BLADE that did not truly know itself yet and its incredible potential. It was born as a simple group of friends that share the passion for these activities, making themselves available to get to know these experiences in Italy.
From the beginning, things do not go well. Soon, we realized that the problems we had often faced during our experiences had way more deep roots.
We met the difficulty when we understood that we could do more, SO MUCH MORE, but we weren’t allowed. We were under orders to make as many competitors as we can. Nobody cared about the experience the participants would have done.
The one who should helped us, to develop these activities, has immediately started to gum up the works. We were forced to work and develop the events in increasingly difficult and grotesque situations, going against company policy (still today applied), but this did not stop us from obtaining great successes.
WHEN PASSION PUSHES YOU, THERE AREN’T TOO DIFFICULT PROBLEMS TO FACE.
We were full of ideas and innovative concepts that weren’t able to find some space, always obscured by the incompetence and the hunger for money of the people around us, and unfortunately to whom we had to make reference.
Things had to change.
WE DECIDED TO DO WHAT NOBODY HAS EVER DONE BEFORE AND TO FACE OURSELVES A NEW CHALLENGE.
There was a night when a simple phone call became the turning point. Natter started to pick up a new direction, way more complex. In that evening, then night, we created what today all are envious of. Voices became words, the words notes, the notes documents, the documents a study and a scientific and detailed planning.
We took that obsolete concept known as ENDURANCE EVENT and we brought the experience to a new level, that nowadays everybody knows as: THE BLADE EVENT.
It was time to change and also to give you the possibility to do that.
WE LEFT EVERYTHING AND WE CREATED ITALIAN BLADE.
Basic Learning for Adaptation Domination Endurance.
An acronym, a definite image, a new absolute reality.
A kind of event that does not only contain the capability to endure, but an event that helps the participants to develop the personal instruments and the qualities to face every type of situation.
A new format of events, that moves from people’s mind stimulation to the adaptation to different problems to solve, from dominating one’s fears and instincts to endure over the limits that people pick out in themselves.
BLADE is not only the name of what we are, it is also what we DO. It is a challenge against ourselves, a teaching moment and a path of transformation.
We studied every detail, from the workouts dynamics to the mental challenges, to the development of the team building, to the stress management, exponentially elevating the old and stuffy ideals of the endurance events, that have never been able to notch up these standards.
Endurance become definitively the past, confined into a letter. One of the five that composes the acronym BLADE. Just a small piece compared with those that today are the most requested events in Italy in their section.
It is fun to ascertain that today in Italy anyone, who tries to create an endurance event, is a person that took part before in one of our events, don’t you think so?
We are the genesis. Everything started with us.
While the others lag behind time after time, we go on growing always finding new solutions.
It’s not us saying that, but numbers. Numbers never lie, but above all the community created around Italian BLADE confirms that.
A community emerged and grown healthy and spontaneously, a strong and robust tree.
As soon as we have identified our 3 fundamental pillars, ADAPTATION-DOMINATION-ENDURANCE we have been able to create events that are life experiences going over a simple medal.
Since our first event, the rate of growth of turnout increased constantly and vertiginously.
We are the ones who people wanted to meet. We are the ones who offered people a new and innovative instrument to get ready for every challenge life could submit.
In any case, how is it possible to think that somebody could teach you to manage physical and mental stress, if his/her maximum experience with stress was that one when he/she was stuck in a traffic jam in the motorway?
How can people organize 24-hours endurance events if they have never took part in a 6-hours or more event?
It is no use looking for logical answers to these questions.
But we can tell you one thing.
WE ARE a team made up of people that have spent years in war zones, specialized in the management of crisis areas, in the tactical foreign personnel training, reporters of sports subjects at the university, veteran athletes that completed challenges with a duration of more than 60 hours, skilled managers in personnel administration of big trademarks, professional coaches, commanding officers of armed services etc.
Sleepless nights under the attack of enemy forces in heavy hostile territories, months of tough and non-stop trainings under any condition, years in specialized training schools from underwater to intelligence activities, from the command and control of crafts to the management of catastrophes and emergencies at the Civil Defence camp.
Do you need to know more than that? Who else can claim this technical background of experiences and learning?
No use asking, in Italy nobody can (and we defend ourselves well even when compared to foreign countries).
We are ITALIAN BLADE. We are the ones that everybody who organize endurance events wants to be.
If you are reading now it means that your next step will be a step of an ENDURER.
Let others continue to live with the false impression of participating to special events, and MAKE YOUR OWN the SPECIAL result of our events.
Become an ENDURER. Become YOUR PERSONAL EVOLUTION.
WE are PEOPLE.
WE are ENDURERS.
WE are BLADERZ.
WE ARE ITALIAN BLADE.